For founders of companies, appealing to funders can be everything – and that often means projecting a masculine image. In a recent article, we coined the term “venture bearding” to describe this phenomenon, a tactic that can make the difference between raising capital and laying off employees.
To understand why, consider that investors feel most comfortable with people like themselves, and that the vast majority of investing partners at venture capital firms are men. It’s no surprise, then, that in 2018, all-female startups took in only 2.2 percent of venture capital dollars. Women-led startups that did close deals averaged only … Read more