Increasing amounts of communications by and relating to companies are taking place through social media. Broadly defined, social media refers to forms of electronic communication through which users share information, ideas and other content (using text, audio, video and images). This includes not only platforms such as Facebook, Twitter and LinkedIn, but also various blogs, discussion forums and company websites. As with any form of communication, social media presents both strategic opportunities and risks for companies. Social media also poses special challenges due to:
- The speed with which social media can disseminate a message.
- The tendency for social media to