In July 2017, Dow Jones, goaded by the reaction to Snapchat having gone public with a class of shares without voting rights, announced that, after extensive consultation, it had decided to henceforth eliminate companies with dual-class shares from its indices, in particular the S&P 500 Index.

Over the last 10 years, putting money in passive index funds has become a popular form of investment. An index fund is a pool of money invested in a way that is proportional to the composition of an overall index, the S&P 500 being the most popular. Already in 2016, index funds managed some $506 billion in assets, accounting for 29 percent of all shares traded on American stock exchanges.

For a company to be excluded from the indices means that none of this large pool of money will be channeled into its shares, reducing demand and possibly depressing its share price. Of course, Dow Jones quickly grand-fathered such notable large dual-class companies as Alphabet (Google), Facebook, Berkshire Hathaway (Warren Buffett’s company) and so on.

Targeting family companies and entrepreneurs

The Dow Jones decision is actually meant to scare budding entrepreneurs when the time comes for their companies to go public. It is a well-known and important fact that entrepreneurs want to keep control of their businesses so that they can implement their strategic visions unhindered by short-term shareholders and their financial coterie.

As tapping into public markets to finance their growth usually meant listing their companies on a stock exchange, entrepreneurs sought to keep control of their companies by issuing two classes of shares, one with multiple votes, which they retained and through which they would control their companies over time.

Entrepreneurs usually found very receptive investors who did understand that dual-class shares were the price to pay to ride the value creation of these entrepreneurs. Actually, some 11 percent of all traded companies on U.S. exchanges have adopted two classes of shares.

In 2015, according to Prosoaker Research (2016), 24 percent of all new share offerings (IPOs) in the U.S. were made with a dual-class structure, a sharp increase from 15 percent in 2014 and 18 percent in 2013. So, young companies such as Alphabet (formerly Google), Facebook, LinkedIn, TripAdvisor (and, in Canada, Cara, BRP, Shopify, Spin Master, Stingray) have issued two classes of shares to assure unassailable control over their companies and relative imperviousness to the short-term gyrations of earnings and stock price.

The surging popularity of this type of capital structure has agitated institutional investors and other types of shareholders that pretend, with no legal support, to be the owners of the companies. Skirmishes about dual-class shares then turned into an all-out war led by index fund managers, some institutional investors, influential academics, the governance industry, and investment bankers. They allege that dual-class shares result in a discounted value and a poor relative performance. They are prone to claim that the one share-one vote principle is the moral equivalent of the sacrosanct one person-one vote of electoral democracy.

Of course that equivalence between electoral democracy and shareholding is totally bogus. The real equivalence would call for one shareholder-one vote. In a democracy, the fact that one pays $1 million in taxes does not translate into 1,000 votes, or 1,000 times more votes given to someone who pays $1,000 in taxes.

Furthermore, in an electoral democracy, newcomers have to wait for a considerable period of time before being granted citizenship and thus the right to vote; and certainly visitors and tourists who happen to be in a foreign country on its election day do not get to vote. That’s how democracies work. But “corporate democracy” gives the right to vote immediately upon purchase and share-swappers, tourists in effect, do get the right to vote if they happen to be around on the record date.

What about the performance of companies with dual-class shares?

The Canadian evidence, as the following table suggests, is overwhelming that dual-class companies actually perform well.

Performance of Canadian dual-class firms, compared with single-class firms (or reference index) over 5, 10, and 15 year periods

As for the U.S. case, it is ironic that at virtually the same time Dow Jones was issuing its edict, a team of respected authorities on family firms and dual-class shares released the results of a vast study based on 2,379 industrial firms (non-financial and non-utility) over the years 2001 to 2015.

What do they conclude?

“Striking, we find a very strong association between founding family ownership and dual-class firms. Founders or their descendants control nearly 89% of dual class firms but only about 28% of single class firms.”….“[W]e find that a buy-and-hold strategy of dual class family firms earns excess returns of about 350 basis points [3.5%] more per year relative to our benchmark (single class nonfamily firms). Results from the matched sample suggest an even greater excess return – about 430 basis points more per year versus the reference firms. After controlling for time, industry, and a wide variety of firm-specific factors, our analysis does not lend support to the notion that dual class structures harm outside investors.” (Anderson, Ronald, Ezgi Ottolenghi and David Reeb, “The dual class premium: a family affair”, SSRN July 19, 2017)

Who really gains from the Dow Jones decision?

Clearly, short-term investors and activist hedge funds stand to gain from the Dow Jones decision to push emerging family companies to undertake financial engineering maneuvers, or sell their companies in order to produce quick gains in share price. Thus, an additional group of companies that were out of their reach will now become potential targets.

How will entrepreneurs of the future react to this threat?

Future entrepreneurs may shun public funding and stock market listings, curtailing their growth or finding alternative modes of financing. They may resist trading their control for inclusion in an index.

They may correctly surmise that passive investors in index funds will complain bitterly to sellers of these funds about the exclusion of new, high-tech, high-performance companies from their indices.

Some enterprising fund manager may well create an index strictly reserved for dual-class companies.

Unfortunately, too many entrepreneurs may give up their control under threat of exclusion from indices. Dow Jones’ short-sighted, poorly grounded decision will be responsible for this outcome.

Conclusion

It would have been far wiser for Dow Jones to use its leverage to get dual-class companies to abide by some simple rules in order to be included in their indices, such as was proposed by the Canadian Coalition for Good Governance and IGOPP:

• Ban any company with a class of shares without voting rights;
• Impose a mandatory pro rata distribution of change-of-control consideration, what is called a “coattail” provision in Canada;
• Cap the ratio of multiple votes so that a controlling shareholder must hold a substantial economic interest to maintain absolute control of the corporation;
• Demand some form of acceptable sunset provision from a variety of choices. As Andrew William Winden wrote, “Careful selection of such provisions can satisfy both the desire of entrepreneurs to pursue their idiosyncratic visions for value creation without fear of interference or dismissal and the need of investors for a voice to ensure management accountability. Prohibition [of dual-class shares] and strict time-based [sunset clause] are neither necessary nor appropriate given the plethora of other alternatives.”

This post comes to us from Yvan Allaire, executive chair of the Institute for Governance of Private and Public Organizations (IGOPP) and emeritus professor of strategy. He is solely responsible for the opinions expressed in this post.