CEO Activism as a Call to Arms

CEO activism, the practice of CEOs or other executives taking a public stance on social, political, or environmental issues not directly related to their companies’ businesses, has been on the rise these past few years.  Moreover, several well-publicized polls have shown that somewhere between 64 and 77 percent of consumers believe that leaders should engage in this behavior.  We wondered, however, whether CEO activism might change people’s opinions about social issues and lead them to support a campaign around those issues.

After the murder of George Floyd in 2020, we asked our research team to search corporate websites and … Read more