Make IPOs Great Again

In the hunt for wasteful and counterproductive regulatory programs, the SEC’s IPO review process makes for a promising target. In a new paper, I show how this IPO “comment letter” bureaucracy has outlived its original justification and call for fundamental reform.

Before going public, a company must file a registration statement with the SEC making extensive disclosures. The main purpose is to inform prospective investors and others looking to evaluate the investment, but those market actors don’t get to see the filing until it’s been subjected to close scrutiny by SEC staff.

A team of accountants, lawyers, and analysts in the SEC’s Division of Corporation Finance will examine the registration statement and send the company a “comment letter” raising (on average) 40-60 distinct issues. The company sends a letter back to the agency responding to each issue along with an amended registration statement. This back-and-forth continues four-to-six times (on average) until the staff is satisfied.

No such bureaucratic review process was contemplated in the Securities Act of 1933. The agency invented it at the dawn of the regime. Back in the early to mid-20th century, this line-by-line government screening made good sense because of institutional shortfalls and vulnerabilities elsewhere in the securities regulation system.

But those shortfalls subsequently disappeared, leaving behind an obsolete regulatory program that imposes heavy costs and yields uncertain benefits. For instance, early IPO firms had vanishingly little access to private expertise on compliance with the new securities regulation system (which reasonably necessitated direct engagement with agency staff to teach firms what was required), but today’s IPO firms have an abundance of such expertise, including through their expert professional advisers and the extensive library of IPO precedents, regulations, and guidance now available. Similarly, early IPO firms faced virtually no threat of enforcement for violations (which reasonably justified the SEC’s efforts to prevent violations on the front end), but today’s IPO firms face a robust post-IPO deterrent threat, with about 10-20 percent of IPO firms facing a securities class action in a recent period. Early IPO investors were also human beings who could not fend for themselves (which reasonably justified the SEC’s interventions on their behalf), but today’s IPO investors are sophisticated institutions who are well equipped to do so.

As these institutional weaknesses were rectified over the decades, the SEC’s bureaucratic review process not only failed to recede, it grew ever more elaborate, ballooning to four to five months (on average) – a potentially deal-breaking delay for IPO firms seeking optimal market conditions. IPO filers now frequently drop out of the process without completing their offerings, turning to alternative capital raising strategies like private placements and M&A. Drawing on newly obtained FOIA data on confidential IPO filings, I estimate that around 40 percent of initial IPO filers fail to complete a transaction.

These and other costs might be worth it if SEC review provided useful information about IPOs. But any such benefit is doubtful. As a theoretical matter, SEC staff are poorly situated to elicit material information about the offering as compared with the many sophisticated, well-resourced, and motivated actors in the IPO chain. (Thus, even staunch SEC defenders like Shadow SEC co-founder John Coffee concede that the IPO context presents especially powerful privateincentives to elicit information.) Empirical studies have failed to find convincing evidence that SEC review meaningfully enriches the information environment. Some have found that SEC comments fail to mitigate IPO underpricing or securities class actions, which suggest the opposite.

In the last decade, a bipartisan consensus has converged around increasing the power, centrality, and costs of the bureaucratic comment-letter process (and the well-paid professionals who guide firms through it) by enabling and expanding the confidential IPO filing process. Legal academics, for their part, have overlooked the comment letter process in debates over mandatory disclosure and the “disappearing” IPO.

A new direction in IPO reform is needed. Hundreds of SEC staffers are standing on the “IPO On-Ramp,” blocking, slowing, and directing traffic. After 90 years, it might be time for them to get off the ramp and let cars drive.

This post comes to us from Alex Platt, an associate professor at the University of Kansas School of Law. It is based on his new paper, “Rethinking the IPO Bureaucracy,” available here.

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