The Value of Executive Visibility

In a new paper, we examine how the visibility of executives affects the value of their firms. We define executive visibility as the ubiquity of the executive’s public profile, separate from that of the firm. Communications and public relations professionals increasingly advocate for executive visibility to make the executive appear more relatable, personable, and trustworthy to stakeholders.[1] A global survey of 1,700 non-CEO executives conducted by the communications agency Weber Shandwick (2020) found that 81 percent believe their CEOs should be personally visible as the face of their company.[2] In short, the executive should be not only … Read more